Businesses, brands and personalities need to know the truth.
One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper.
Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.
1. Negative feedback can be safely ignored
Social media marketing isn’t just about promoting the positive parts of your brand. It also involves managing any and all negative feedback directed at your business.
2. Email is no longer relevant
Social media marketing should not be considered a replacement for other methods, but rather a tool to augment your customer reach. Email still has a role to play in your marketing campaigns, so keep those recipient lists and e-marketing campaigns around. They are still worth your time.
3. All content represents thought leadership
Content marketing is an integral part of social media marketing. The social platform is what you use to efficiently distribute content to your users, and the content itself is responsible for perpetuating and developing your brand. However, many entrepreneurs falsely equate all content with thought leadership.
Your best content is what will likely give you that kind of authority over your audience.
4. Social media and content marketing are two different campaigns
This is another notion that is simply untrue. Social media marketing gives you a platform from which you can more easily distribute your content. One does not work well without the other, and understanding this is critical.
5. Content topics must be limited to protect your secrets
Small businesses and startups are inherently starting off on the back foot. No matter how good your idea is, no matter what industry you are in, you are fighting to gain attention in a world filled with larger, more established footprints and personalities.
6. Social media marketing is primarily for generating new customers
Sure, social media can give you new customers, but that should never be its primary purpose. Research has revealed that followers of corporate social media accounts were fans before they joined.
Social media marketing is better used as a way to retain your current market, not as simply an expansion strategy. Understanding this can help you drive a relevant strategy to your growing audience.
Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the
right social strategy to persevere.