Did you know that 20% of small businesses fail within their first year? That’s why, if you’re a new business owner, you need to make sure you’re promoting your business the right way to ensure you last longer in business.
And even if your business is established already, promoting your business rightly is key if you want to grow and expand successfully.
With that in mind, getting your name out there can be overwhelming if you’re new to marketing and advertising. Odds are you don’t have the time or the money to waste on bad advertising strategies that don’t work, either.
The good news? We can help you with promoting local businesses!
In this article, we’ll give you 7 tips and tricks you can use when promoting local businesses. That way you can grow your brand the right way, and fast, allowing you to make more money in the future.
Now then, let’s get started promoting local businesses successfully!
1. Invest in Local SEO
When looking for ways to promote your business locally, look no further than local SEO. Making it easier for potential customers and clients to find you using sites like Google is key to growing your business in 2020.
Local SEO makes the process possible, although it can be a bit tricky to master, especially if you’re operating in a crowded market.
Even if that’s the case for your business, if you haven’t already, get familiar with Google My Business. Brainstorm some incentives for customers who leave Google Reviews, too, so you rise in local search rankings faster.
2. Get Active on Social Media
The social media website Instagram has over 1 billion monthly users. This means that, regardless of what it is your business does, odds are you can find some new customers and clients by advertising on the platform.
The best part? Social media marketing is affordable, especially when done in-house. You can get big-time results if you post quality content consistently, too, making it worth trying soon.
If you do decide to invest some time and energy into social media marketing, try to stick to two or three platforms at most. Trying to establish yourself on too many platforms will only lead to you stretching yourself too thin, which isn’t what you want.
3. Know the Power of a Good Website
At the center of every online marketing strategy is a good website. One that functions well and houses all relevant information about your brand or business on the web.
Because of this, we suggest that you invest a lot of resources on your website to get the best results when marketing online. That means that, if web design and content management isn’t your thing, you need to consider reaching out to a professional for help.
A pro tip? Take a look at what the industry leaders in your niche are doing with their website. Jot down some things you like, as well as some improvements you think they could make, and then apply those ideas to your site.
4. Master Content Marketing
If you’re looking for clever ways to bring your brand to life online, look no further than content marketing. From blogging to posting videos on sites like YouTube, you can make a ton of noise and grow your local business fast via content marketing.
Speaking of blogging, we recommend that you attach a blog to your brand’s website. This will not only help you get your website to rank higher on search engines like Google, but it’ll allow you to attach a voice and some credibility to your business.
5. Be Informative and Entertaining
Regardless of what type of content you’re creating, you want to try to be both informative and entertaining. A beautiful combination of the two ideas will allow you to make content that users enjoy and engage with, all while growing your brand in the process.
If you’re looking to do radio or TV spots, make sure they’re both informative and generating too. Find a clever way to teach potential customers something while making them laugh and you’ll get a few more phone calls as a result.
6. Know Your Audience
There are tons of awesome, creative, and effective ways to promote your business. But if you don’t know your audience, and what it is they want or expect from you, none of them are going to work for you and brand.
If you’ve been creating content or marketing in the past, study your analytics and do more of what has worked for you in the past. If you’re new to advertising and marketing, do some field research and figure out what your target audience wants and likes so you can brainstorm with those ideas in mind.
7. Listen to Your Audience
To piggyback off of that last point, it’s imperative that you listen to your audience when promoting your brand. This means that tracking your success via analytics is a must, as is using those analytics to create your future marketing strategies.
We touched on Google Reviews earlier in the article, but listening to those and applying feedback is another good idea. That way you can improve and get more positive reviews, which again, will help you with local SEO.
Top Tips for Promoting Local Businesses
Well, there you have it business promoters! Those are 7 tips you can use when promoting local businesses in the new economy.
Remember, knowing what your audience wants and listening to their feedback is key to getting positive results. That, combined with strong local SEO efforts and a few online marketing strategies, can help you grow your business fast.
Want to improve your advertising efforts? Looking for more marketing tips and tricks? Visit the Digital Marketing and SEO sections of the Bootstrap Business Blog to learn more about local SEO strategy and localized advertising tips.