B2C (business-to-consumer) digital marketing is any marketing activity that helps businesses communicate with consumers. These can be individuals or companies who are the end-users of the product or service.
They have a personal stake in your offerings and wish to use them to meet a personal need.
With that in mind, here are the top B2C digital marketing strategies today. Besides covering each strategy, we’ll provide examples of companies executing each one.
1. Know your Customers
Think about the last time you read a blog or social media post that drove you to buy something. You likely made a purchase after reading a post that resonated with your pain points. This is the heart of content marketing – speaking to consumers on a personal level.
2. Drive Engagement with Contests
People love entering contests. Contests work best when the rules are simple, and the prizes are worth it. Whether it is on social media, email or your blog, you can engage followers with a fun contest. Plus, contests are easy to organize, making them an effective B2C marketing strategy.
3. Grow Traffic with SEO
About 82% of digital marketers agree that SEO as a digital marketing strategy is on the rise. To win at SEO, you need to find what your customers are searching for on search engines like Google. This will help you find their intent. You will also be able to create content around those keywords to rank in the search engines.
4. Give a Bonus Gift with Each Purchase
Who doesn’t love freebies? Providing a bonus gift with each purchase is a must-try B2C marketing strategy. You shouldn’t underestimate the power of giving value away for free. It will increase the value of the product you are trying to sell. A good first purchase experience increases the chances that customers will buy from you again.
5. Build a Following on Social Media
Social media has transformed the digital marketing landscape. It allows businesses with little to no money to grow their customer base. For those with some money, they can further amplify their efforts with paid ads.
6. Use Influencers to Build Trust
Many large companies partner with celebrities to market their brand. For example, Nike paid Christiano Ronaldo one billion dollars to market their brand. In return, he features Nike on TV, billboards, magazines and any other media outlets.
7. Create a Loyalty Program
If you reward customers for interacting with your brand, they will be more likely to engage. By offering loyalty programs with special rewards and tiers, you gamify the process. Customers strive to achieve more rewards with each brand interaction. On top of that, you instill a sense of brand loyalty that can create customer advocates.
8. Remember to Retarget
If a customer has purchased from you in the past, they may be open to purchasing again. That is why retargeting, re-engaging with past customers, is a must-try B2C digital marketing strategy. Retargeting is usually done through paid advertising. It’s a more costly strategy, but it provides a positive ROI that’s worth the investment.
Silknet Multimedia Solutions is a digital marketing and web development agency. We excel in B2C digital marketing through our highly-effective digital marketing and growth hacking strategies. If you’re serious about your brand reaching greater heights, send me an email!