How to Improve Your Instagram Video Ads: 3 Tips

#1: Focus on One Goal in Your Instagram Video Ad
To get the best results from your Instagram video ads, focus on only one goal at a time. The goal you set will depend on your overall business goal. If you want to generate sales, focus on driving more traffic to a conversion-optimized landing page. If you want to improve your brand image, create a video that positively reflects your business, and work on driving as many views as possible.

#2: Optimize Your Instagram Video Ad for Feed Consumption
Instagram video ads can be up to 120 seconds long but you don’t have to create long ads just because Instagram lets you. In fact, shorter videos might provide better results. According to HubSpot research, videos that are 26 seconds long drive the most engagement on Instagram.

Instead of dilly-dallying and stretching your videos to the full 120 seconds, get to the main point quickly and introduce your CTA early on.

#3 Share Your Best Information in the First Few Seconds
Instead of dilly-dallying and stretching your videos to the full 120 seconds, get to the main point quickly and introduce your CTA early on.

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