As small business owners, we are ready for many things, be it a seasonal change in sales or an unexpected absence of employees that we need to step in and cover.
But we have never seen anything like the COVID-19 pandemic, leaving us unsure of how to deal with these strange times.
I know this is a terrifying and isolated time, both personally and professionally. I hope you are safe and healthy and that this article can help you plan for the business challenges of coronavirus.
As you’re creating your COVID-19 crisis management plan for a business, here are a few things to focus on:
The importance of helping sales
I understand that you have to run a business and I am not suggesting that you start distributing free products or risking your health to open a business. I recommend that you take a step back and think about your community when you run your business.
There may be a way to help people in these difficult times.
Online events and offers
Obviously, the organization of an award ceremony or a dinner is currently prohibited. Much of your planning for the business challenges of COVID-19 involves an online marketing strategy.
Think about how to connect people from the comfort of your own home, including webinars, live Facebook videos and virtual conferences with tools like Zoom. And don’t just focus on content related to coronavirus. Long after the COVID, 19 crisis has ended; continue to produce videos that will benefit your small business marketing strategy.
Planning activities for future growth
Of course, you have to respond to the COVID-19 pandemic with the right news, but you don’t have a tunnel vision when it comes to your marketing strategy and advertising costs.
Although consumers spend more time online, they don’t want to make decisions about the future right now. If you have a service that forces your customers to plan ahead or travel, your conversion rate will suffer during the epidemic. So don’t expect the same content and ads that generated traffic before the pandemic continues.
But not everything is lost! This can be an opportunity to chat with your customers on social networks and increase your brand awareness with content and even to advertise. With paid ads, you may even find that you have less competition online during an economic downturn, which means you pay less for more eyes and clicks.
Empowering Your Employees
Here are some ideas:
Offer training opportunities to help your team and your business in the long term, regardless of whether you are recertified or read relevant business books.
Consider a relaxing vacation or work hour policies, for example, to accommodate employees whose children do not attend school.
Share orders across departments to increase customer responsiveness.
Get your team involved in backdating projects or things you postponed because you were too busy before.
If your team works remotely, you should inform them frequently. A daily virtual coffee or 15-minute meeting to see how everyone is can be critical to the mental health and well-being of your team.
Regardless of the type of business you own, your clients seek help and security. As you develop your coronavirus crisis management plan, remember that everyone is bombarded with the noise of messages.
This means that emails from any company that you have followed on social media have purchased or subscribed to a product to receive an email newsletter! Make sure all your communications contain concise, meaningful, and relevant information when you transform your marketing strategy for small businesses to tackle the COVID-19 crisis.
The more value you can offer your customers now, the more successful you will be if we move to a new way of marketing and emerge from a global crisis that has made our world so much smaller.