By 2019, around 40% of the world’s population, or nearly 3 billion people, are active on social networks. Marketing through these networks is obviously crucial for all organizations selling products or services, local, regional, national or worldwide.
Unlike traditional platforms, such as television or radio, social media does not offer a single solution but works according to the goal. The number of marketing strategies is as plentiful as the number of social media networks themselves: choosing one requires a deep understanding of the target audience to generate value and create the greatest impact on messaging.
Successful social media marketing is achieved when organizations create clear goals, understand what their audience wants, produce relevant and compelling content, choose the right social media platforms that suit their product or service, enable all their channels to share to social, and commit to making every marketing campaign one that is driven by social.
that suit their product or service, enable all their channels to share to social, and commit to making every marketing campaign one that is driven by social.
The Benefits of Social Media Marketing For Businesses
For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family in faraway places, they also are powerful ways for marketers to create two-way conversations with potential customers.
Users now expect to interact with brands, which means that marketers have incredible opportunities to create ways to drive demand and expand the reach of what they are selling.
Through social media, marketers can:
Engage their audience. Engagement is a great way to establish trust with customers and build a relationship that can develop over time.
Foster brand loyalty. Engagement leads to loyalty with the brand. Users can get to know the brand more intimately through news updates, informational and entertaining videos.
Learn to improve fan engagement for your business on social media.
Integrate with other channels. Because social media integrates so well with other channels, it gives marketers the ability to boost campaigns in ways that were not possible in the past.
Control the message. When crisis strikes, marketers can serve as their own newsroom by publishing releases that control their side of any story.
Create new leads. Marketers can raise awareness and generate traffic among general users, and some of that buzz can develop into tangible leads.